Key Personnel

What defines us is the commitment to core values and the dedication that remains unchanged in every single person associated with Pooja Crafted Homes. Under the guidance of The Executive Team, PCH has flourished extensively in the past 14 years


Mr. Showri Reddy is the founder and CEO of Pooja Crafted Homes

Showri has a vision of creating homes that have functional and aesthetic design at their core. He handles the big vision of the company by setting up the path towards project opportunity identification, implementation of cutting edge construction methodologies and brining in artisanal and handcrafted approaches to all our offerings

Showri has over 30 years of entrepreneurial experience ranging from Agricultural to the Automotive domain. Since 2001 he has been deeply involved in his passion of real estate, wherein he aims to have a lasting impact towards the way homes are built.


Mr. P Chiranjeeva Kumar, Finance Director with 22 years experience has an entrepreneurial style and spirit. He has wealth of knowledge & experiences to tackle multiple tasks by adapting to the changing situations and priorities. He employ's Strategy and Planning with co-ordination to work well during challenging situations. 


Mr.Kiran Basani holds the position of the Chief Operating Officer and is involved in developing and managing the current business plans of the company. He possesses excellent leadership and communication skills and oversees all internal operations like development of company’s policies & procedures along with day to day operations of each department.

Kiran brings in many years of experience from the fields of Manufacturing, Consulting & Information Technology. He had earlier worked with Fresenius AG, Germany and Deloitte Consulting LLP. He had undertaken various consulting projects in the U.S, Germany, Hong Kong, China, Korea, France and Mumbai.

Kiran is an MBA with management information systems from Germany.

Mr. Hemachander Reddy Polam,

Director – Legal is responsible for land procurements, registrations, land transactions, statutory liaison with revenue and other government and corporate departments etc.  He Manages the estate and assets of the group.


Mr. Rakesh Talwar is our Vice President of Marketing & Sales. He is a qualified MBA professional specialised in Marketing and Sales with 30 years of rich experience in diversified industries like Real Estate, Stock markets, Banking, Beverages, Media etc. He has to his credit the sales of high end villas in Gachibowli,Hyderabad,1 million sft of IT SEZ leasing in Uppal, Hyderabad etc and handled volumes of over Rs1000 crores.His real estate expertise extends to all verticals of real estate-residential, commercial and retail.
Mr. Veerabhadraiah Kacham Vice President – Procurement is responsible for procurement which adds efficiency and transparency through standardized process. He identifies company needs, evaluates potential suppliers and negotiates with them over price and quality to find the best fit for the company. He also takes hold of project wise file management.


Mr. Srinivas Bhogaraju, Vice President – Projects with a split role in terms of responsibility and deliverables, he heads all projects having a team of project staff to manage, which includes Project Managers, Project Engineers, Project Support staff. He plays a key role in terms of resource management, ensuring that project personnel are assigned to the portfolio of projects as well as business as usual activities.  In addition he has a responsibility for the delivery, maintenance and adherence to project standards.


Mrs. Lakshmi, steers the Customer Relationship Management. While believing that relationships with customers are based on trust, transparency, professionalism and strict compliance with contract terms, she aims at CRM systems to integrate and automate sales, marketing and customer support.

Lakshmi served at reputed organizations in various key positions. In her service of 23 years, She had diversified her career into assorted fields like teaching, banking, real estate etc.  Her previous assignments include Client Relationship Management at a Public Sector Bank, Finance and Marketing in a couple of reputed real estate companies.   Added exposure to the international work culture helped her to compete and sustain in today’s corporate sector.

Lakshmi holds a Bachelor’s degree in Arts and Education and obtained Post Graduate Diploma in Information Technology.